As you may have already noticed your advertising efforts utilizing Facebook and Instagram might be a little different. Perhaps your traffic decreased from Facebook referral URLs despite your targeting actions. The latest Facebook algorithm is confusing many on the configuration that is a little bit different this time around. I'm going to break down why this is imperative to your business and show you a solution. As some companies heavily rely on Facebook solely for their traffic, it's always a good idea to have alternative marketing back up plan for a worst case scenario as these types of things do happen! -This post contains affiliate links. When clicked and a purchase is made I receive a small commission at no additional expense to you. Facebook Scrolling through the news feed and seeing so many small business owners throwing their hands up in disgust with the changing metrics, there has to be some sort of solution. Before this advertising amendment, as little ...